The main objective was to create visual material that reflected professionalism, clarity, and operational credibility, while aligning the company’s image with its updated positioning. The work needed to function across internal channels and institutional materials, reinforcing consistency in how the organisation presents itself to employees, partners, and stakeholders.
The approach prioritised clear and structured documentation of people, workflows, and working environments. Photography and video were produced to balance corporate identity with a human dimension, highlighting everyday operations without relying on staged or overly promotional imagery.
The resulting content was utilised as part of the company’s internal communication strategy and brand refresh, supporting alignment, clarity, and cohesion across various departments and channels of communication.
