The work followed two distinct practices. One focused on hand embroidery, documenting the process of stitching botanical subjects alongside their scientific names for use as framed decorative pieces. The other centred on pottery, capturing the rhythm and material transformation involved in small-scale ceramic production.
The objective was to translate these practices into clear and engaging visual narratives that could support brand development and digital communication. Rather than presenting finished products alone, the project emphasised process, repetition, and the relationship between maker and material.
The content created was used to document working environments, tools, gestures, and moments of concentration, creating content suitable for websites, social platforms, and promotional use. The resulting material helped articulate each practitioner’s identity and craft, supporting a more authentic and process-driven digital presence.
"Meet the Maker - Cally Youdell"
"Meet the Maker - The Super Sparrow"