The work involved documenting association meetings, member farms, and different stages of buffalo production across multiple locations. The visual material needed to communicate credibility, scale, and professionalism, while accurately representing the diversity of producers and practices within the association.
The approach focused on clear, structured documentation of people, environments, and production processes. Photography and video were used to balance institutional representation with practical, ground-level views of agricultural activity.
The resulting content was used across institutional channels to reinforce the association’s role within the sector, support communication with existing members, and attract new producers interested in joining the organisation.
Institutional Video for ABCB.
